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Do you know your “numbers”? Danielle Hayden is a former CFO whose mission is now to help rule-breaking female entrepreneurs really understand the important numbers in their businesses so that they have the confidence to create sustainable profits.

Danielle spent over ten years in the boardroom as a corporate finance officer and is now in her sweet spot as the co-owner of Kickstart Accounting, Inc.
In this new role she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series.
When Danielle isn’t crunching numbers on her clients’ behalf or crafting the next iteration of the Profit Planner (you’ll hear us discuss more about this in our convo), she enjoys spending time with her two kids and almost every fitness-related activity ranging from Spartan races to pilates.
Topics Discussed:
- What numbers Etsy and online sellers need to monitor for business growth
- What tasks seller need to do and not do in order to grow our businesses
- Tools for time tracking to help us accurately charge for our time
- Knowing when to start paying oneself
- Analysis of QuickBooks for Etsy sellers
- Bookkeeping and accounting setup for sellers across the gamut

Resources Mentioned:
- Profit Planner Bookkeeping – financial goal-setting worksheet
- Toggl – time-tracking tool
Connect With Danielle
- Websites: Profit Planner Books and Kickstart Accounting
- Social media: Facebook, Instagram
- Schedule a call with Danielle here

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Connect With Me:
- Instagram: @EtsyConversations
- Twitter: @ConvoMePodcast