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Clyde Carper is starting out on Etsy and his greater plan is to expand way beyond Etsy but his plan is very strategic & unlike any we’ve talked about on the podcast before now.
Clyde runs the Etsy shop Massage Holsters where he makes and sells holsters for massage therapists.
He saw a hole in the industry he works in and decided to fill the product gap… You’ll hear us talk about how he plans to use Etsy as a gateway to his greater plans for Massage Holsters.
Can you say “follow up episode” in the works? 🙂
- Using YouTube as an educational resource
- Why Clyde chose Etsy as his marketplace of choice for his holsters
- Offering a product for businesses that require close contact, and in particular, during the COVID-19 pandemic
- Time management running both an Etsy shop and a massage therapy business
- Handling shipping and order fulfillment >> how his process has changed over time
- Figuring out product pricing and Clyde’s unique strategy >> pricing for volume rather than premium per product pricing
- Etsy shop and product promotion
- Weathering the tides of changes to the Etsy platform and Clyde’s philosophy on Etsy platform changes
- And much more…
For me, it’s all about the exposure right now…Clyde Carper – Massage Holsters on Etsy
- Dymo label printer – the printer I cannot stop raving about for printing your shipping labels (and you should pick up some labels for the printer as well when you order it). I have not looked back since I bought and I don’t regret the purchase… I’m pretty sure you won’t either. Clyde is pretty happy with his as well.
- ShipStation and Stamps.com – platform for streamlining your shipping process
- Bing Ads – an alternative advertising platform to Google paid ads
- Books – Brands & B***** by Bernhard Schroeder, Blue Ocean Strategy by W. Chan Kim, and Start With Why by Simon Sinek