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You are here: Home / Podcast Episodes / 324 ~ Running an Etsy Shop Inspired By Nature w/Allison Wilcoxen of NatureTats

324 ~ Running an Etsy Shop Inspired By Nature w/Allison Wilcoxen of NatureTats

July 14, 2021

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Allison had to pivot due to the pandemic of 2020 and it turned out to be a good thing.

She has hit her stride running an Etsy shop inspired by nature, and with over 11,000 sales on Etsy she is now nurturing a business with an eye on the future.

In her Etsy shop NatureTats, Allison sells temporary tattoos that feature plants, animals, and things found in nature.

Topics Discussed:

  • Getting inspiration from nature and building a business around that
  • Figuring out professional packaging and finding the right balance between branding and letting your product shine
  • What it’s like to sell a replenish-able fun item when hard times hit
  • Time management and how Allison handles all the tasks involved in running her shop
  • Social media marketing and product pricing strategy
  • Running an independent ecommerce website
  • Finding and hiring good employees
  • Craft fairs and vendor events
  • And much more…

Allison’s Etsy Shop ShoutOut

  • Further Studio – this shop is run by Allison’s assistant Michelle where she sells her funky designs on apparel, accessories, and home decor items

Resources Mentioned:

  • Trunk Inventory – inventory tracking program
  • Mailchimp – email service provider

Connect With Allison

  • Etsy shop: NatureTats
  • Website: NatureTats.com
  • Instagram: @naturetats

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