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Cindy Harmon and I first connected three years ago when she sent me the type of email that reminds exactly why this podcast is so worth doing every week.
She has run her Etsy shop Mason Jar Designs By CH since 2012 where she sells vibrant-colored glassware with custom vinyl lettering and designs.
At the time of our conversation she had racked up over 5,200 sales and amongst other things, she shares how the pandemic has helped spur her on to more than ever before to make her business truly successful.
Topics Discussed:
- Deciding on new product lines and picking winners
- Phasing out under-performing product lines
- Sourcing inventory, especially during the pandemic of 2020
- Typical “day in the life of” for Cindy and how that has changed due to the pandemic
- Deciding when and if to expand beyond Etsy and things to take into consideration
- Using Pinterest ads to drive traffic
- Using the snippets feature in Etsy Conversations (the Etsy messaging system, not this podcast 🙂 ) to help improve her customers’ experience
- And so much more…
Treat it {your Etsy shop} like it’s a business from Day One.
Cindy Harmon, Mason Jar Designs by CH
Cindy’s Etsy Shop ShoutOut:
- Ariel Marie Treasures – Ariel runs this Etsy shop where she sells custom designs for your beverage containers
- Foolish Heart Design Co – Ava runs this shop and she sells printable signs, wall art, cards, etc. Cindy used her for some signage for her non-profit company.
Resources Mentioned:
Connect With Cindy
- Etsy shop: Mason Jar Designs by CH
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