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Have you been curious about what it takes to run a digital products shop on Etsy? Well my guest this week is Naa Ardua and she’s running a thriving digital products shop on Etsy called Paper Flo Design.
Naa Ardua is based in France and she shares her journey and experience as an expatriate and how part of adjusting to life abroad led to the existence of her Etsy shop. We have a deep dive discussion about her journey from early beginnings, to shifting her shop’s focus and eventually figuring out how to offer products that sell well in her shop.

Topics Discussed
- Learning to assimilate in a foreign country
- Ins and outs of selling digital products online
- Tools and resources Naa Ardua uses to run her business both creatively as well as technically
- Calculating profitability for digital product sellers
- Determining when to end “stale” products
- Various ways she promotes her Etsy shop and what’s giving her the best return on time invested
- Naa Ardua’s tips for finding success on Etsy
- And much more…
Special Offer for EtsyConvo Podcast Listeners
Also, in addition to selling svg files in her Etsy shop, Naa Ardua has created a course called So Simple SVG Files. It’s a step-by-step video course that teaches you how to make svg files and she is offering a discount to all EtsyConvo podcast listeners. The first 100 students can use the code ETSYCONVO to get 20% off the price of the course (or just click the link above to be directed there with the discount applied).
Naa Ardua’s Etsy Shop ShoutOuts
- Queen Bee Hair & Body – Stephania sells her own line of hair and body care products, handmade jewelry, and unique handmade items for gift-giving
- Connie’s Crafty Designs – Connie handcrafts and sells her own line of wreaths and bows for every occasion
Resources Mentioned
- Naa Ardua’s course – So Simple SVG Files (the first 100 podcast listeners who use this link will get a 20% discount… or enter ETSYCONVO at checkout)
- Blogger resources from Suzi Whitford – Start A Mom Blog
- Video recording software (free) – Loom
- Google Apps – including Drive, Keep, Photos, etc.
Connect With Naa Ardua
- Email: naad [at] paperflodesigns [dot] com
- Website: PaperFloDesigns.com
- Facebook group: Create & Design with Paper Flo Designs
- Social media: Instagram, YouTube

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