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Could you ever envision running a successful Etsy-based business across two continents?
Well, neither could Charlotte, but guess what she’s doing just that!
Charlotte runs the Etsy shop Crooked Crow Masks and she’s normally based in Alaska… But enter COVID-19 and not only did everyone’s world turn upside down, but businesses as well.
After an unprecedented sequence of events which you’ll hear Charlotte explain in more detail in our conversation in this week’s podcast episode, she had to figure out how to keep her business, her livelihood, going despite the pandemic.
But thankfully, there’s a lot more to Crooked Crow Masks and what Charlotte is than how it’s been affected by this situation.
- Finding and being found by her market of mask buyers… Including buyers for TV shows, movies, theater productions, as well Mardi Gras attendees, amongst others
- Comparing running an ecommerce business before Etsy with running an Etsy-based ecommerce business
- Using helpers to scale her business and the process involved, including hiring, training and retaining workers
- Market-based pricing and how Charlotte uses it to determine the prices of her products
- Running sales vs raising prices – pros and cons of each and how Charlotte uses these pricing strategies
- Using a website to create a personal presence as a way of instilling confidence in potential buyers
- And much more…
Charlotte’s Etsy Shop ShoutOut
- The Furry Chicken – run by Charlotte’s friend Marie where she sells her handmade fantasy art including costumes, accessories, and other artwork