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132 – Modern Pelage

June 8, 2016

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Some people start a business based on passion, while others find success following what the market demands. Here to share her experience starting a faux fur business, and being exposed to a world outside her own is Veronica of Modern Pelage!

At Modern Pelage, Veronica crafts faux fur costumes for cosplayers and ravers. The majority of Veronica’s work consists of custom orders. She also creates items inspired by new, exciting fabrics.

Making custom orders for customers across the world keeps Veronica busy full-time. Not only does this customer base allow her to learn more about the world of cosplaying and raves, but working from home also allows her to follow her passion, acting.

Today on the show, we discuss how she got her start in the faux fur business, her experience rebranding and renaming her Etsy shop, plus how she attracts traffic in a specific market. Don’t miss episode 132 of the Etsy Conversations Podcast to hear how Veronica created a business to support her personal aspirations, and more!

Tweetable: “I keep an eye out for what people are asking for.”

Modern Pelage  – Topics Discussed

  • What are two tools you can use to improve your SEO ranking?
  • When starting out, how can you build positive reviews?
  • Veronica’s tactic for obtaining referrals in a niche market!
  • The best way to deal with negative feedback.
  • What does she do with leftover fabric?
  • And much more!

Veronica’s Etsy Shop ShoutOuts

People’s Soap Company– handmade, natural soaps

Resources Mentioned

Marmalead
Marketing Artfully
Polyvore
Gifts International

Best ways to reach Veronica

Modern Pelage Etsy Shop
Modern Pelage website
Modern Pelage on Instagram

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etsy shop modern pelage

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