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People love positive and inspirational products and quotes, so it’s no surprise that Megan Robbins, owner of the Etsy shop Little Treasures Shopp, has found huge success selling her handmade wish bracelets in such a short period of time.
In 2012, Megan found Etsy by accident when she was looking for a handmade gift for her sister. Two years later, with the desire to leave her 9 to 5 job, she opened her first shop, Little Treasures Shopp, and began crafting and making handmade wish bracelets for all occasions.
Her wish bracelets are beautifully crafted and come tied to an inspirational card which people often use as bookmarks or on bulletin boards or vision boards. In addition, she also offers a baby shower product line, wedding product line, best friends product line, as well as seasonal product lines in her shop.
She is a prolific crafter; recently launching 30 new products in her Little Treasures Shopp. In less than two years, she has sold over 1700 products and has earned enough income from her sales to leave her job as a certified and licensed facial specialist to work her Etsy business full-time. Ah-mazing!!
In addition to promoting and crafting for this store, she also designs and creates for two other shops she owns: Digital Treasure Shop and Pins & Things. She says that, while her primary focus is growing and promoting the Little Treasures Shopp, her other two Etsy shops provide her with a different outlet to express her other creative passions.
In this week’s episode, Megan shares her experiences with promoting her products using Facebook, Pinterest, and Instagram ads and which social media platform she has seen produce the most success for her business and return on investment.
She also shares her opinion on why she feels Facebook ads have worked so well for her compared to other social media platforms, and shares tips on what Etsy sellers should consider when deciding which platform to use for paid advertisements for their shop.
She explains how and why she hand selects specific products from her Etsy shop for her Instagram ads instead of posting every product on her page. Mega also provides us with an inside glimpse into what her normal business day is like and where she finds inspiration and creative ideas.
Megan talks about her pricing strategy, why she chooses to have monthly sales promotions and how it directly affects her business – particularly, repeat customers. She even shares with us the one “rookie mistake” she made with Little Treasures Shopp when she decided to open her digital print shop, and how that one mistake negatively impacted her primary business.
[bctt tweet=”If you don’t believe in yourself and your ability to #succeed, then you won’t @TreasuresShop” username=”ConvoMePodcast”]
LITTLE TREASURES SHOPP – TOPICS DISCUSSED
- Megan explains what wish bracelets are and how she put her own “spin” on making them.
- She shares how she felt when she made her first sale on Etsy and how prepared she was prior to earning her first sale.
- How Megan created packaging labels for her products before she learned about the Etsy packaging labels.
- How she manages her time while running three Etsy shops.
- We talk about international shipping rates and Megan explains how she has worked out a system to make it easier and more affordable to sell internationally.
- She shares her promotion techniques and strategies and how she uses social media platforms like Facebook and Pinterest to attract customers.
LITTLE TREASURES SHOPP – RESOURCES MENTIONED
- Google Keyword Planner
- Flourish membership community founded by Sarah Sewell (psst.. You can learn more about Flourish by listening to my interview episode with Sarah)
BEST WAYS TO REACH MEGAN
- Email: LittleTreasuresShopp [at] gmail [dot] com
- Etsy shop: Little Treasures Shopp
- Social media: Twitter, Instagram, Facebook Page, Pinterest
- Wishful Thinking for All website
- Megan’s other Etsy shops – Digital Treasures Shop (featuring printable decor and party supplies) and Pins & Things Studio (offering beautiful decorative pins, magnets, and more).
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For more help growing your Etsy-based business, check out these resources: