How do you go from having a concept for a product to execution and finally to product development and fulfillment of your best-selling product in your Etsy shop? What is the process of figuring out what will be a hot seller on the Etsy within your niche?
When I first met Angie Johnson, owner of the Norwegian Wood Etsy shop, she was one of the speakers at the EtsyUp Conference in August 2016 and in her session she shared tips on how to create a wildly successful product and the various things sellers need to consider during the inception and creation phase.
Her talk was based on her own personal experience on Etsy and I knew I really wanted her to come on the podcast and share, at least a mini version, of it. After some not-so-minor technical mishaps I’m thrilled to finally have this conversation for you. 🙂
Angie has since turned her presentation at the conference into two articles that are now available in the Etsy Seller Handbook: How I Developed My Best-Selling Product and 6 Tips for Generating Fresh Product Ideas which has helped those who’ve read them learn the tips and strategies she shares about how to create innovative, best-selling products for their businesses.
Fortunately for you… As a listener/subscriber to this podcast, you get to hear it all (and lots more) from Angie directly!
Angie grew up in the prairies of Central Canada, where her passion for sewing first began to blossom. She initially learned how to create clothing by her mother at the tender age of 5 and continued her passion through high school and college and eventually university where she studied Clothing & Textile Design.
Following college, she continued running small businesses on the side while fueling her passion for crafting. She has worked with several large companies as well as owning her own clothing line and boutique art gallery in Canada.
Genesis of Norwegian Wood…
In 2007, while still living in Canada, Angie discovered Etsy and fell in love with its simplicity and the ability it offered sellers to reach a wider audience of buyers.
In this week’s episode, we discuss everything from Angie’s first sale on Etsy (of course), which by the way came in as little as two days after opening her shop… To how her shop has evolved over the years, and what she considers when releasing a new product to determine its chances of success.
We also discuss diversifying your sales funnels, using niche bloggers to promote your products and services, as well as tips and tools you can integrate into your business model to simplify challenging tasks such as tracking and fulfilling orders.
Other Topics Discussed
- Assessing your ideas and translating them into a best-selling product
- How long to keep an underselling item in your Etsy shop
- Diversifying sales funnels… Wait, what’s a sales funnel anyway…?
- Integration strategies for tracking and fulfilling orders
- Time management techniques, strategies, and tools
- Dripping vs. Dumping when it comes to managing Etsy listings
- Driving traffic to an e-commerce website
- Connecting with bloggers, relationship building, and social media marketing… You really want to hear Angie’s take and strategies on this
- Scoping tips for selling at craft fairs and shows
- Advice to new Etsy sellers
- Ecommerce Platforms:Shopify
- Shipping resources: Stamps.com
- Coupon Codes & Promos: RetailMeNot
- Podcasts: Savage Love
Contact Angie Johnson
Please take a minute to subscribe and leave an honest review of the podcast in iTunes and Stitcher. That really helps to get the word out about the show.
Connect With Me:
- Twitter: Follow @ConvoMePodcast
- Facebook Group: Etsy Conversations – This is where I’m connecting with you after the podcast. Lots of fun convos here too!
- Facebook: Like the Etsy Conversations Podcast Facebook Page
- Pinterest: Etsy Conversations Podcast
- Instagram: @EtsyConvo
- Google+: Etsy Conversations Podcast
- Email: Use the Contact Form OR interview [at] convome [dot] com
For more help growing your Etsy-based business, check out these resources: