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Kelsey hit the ground running when she started her business, from an ecommerce site to a product line she eventually pivoted from…
Now she uses her graphic design skills and inspiration from her surroundings (in nature and beyond) to create artwork, prints, and home decor items which she sells in her Etsy shop Jo Lou Design.
She also sells on Amazon Handmade, as well as on her own ecommerce website – JoLouDesign.com, and we talk about it all.
- Determining which product lines to create
- Setting big goals from the very beginning
- Selling wholesale as well as on Facebook and Instagram
- Social media strategies and documenting business progress on a YouTube vlog
- Benefits of the various social media content formats
- And lots more
Kelsey’s Etsy Shop ShoutOuts
- Kat Nipp Illustrations – run by illustrator Catherine Kay; in her UK-based Etsy shop where she sells Kawaii-themed stationery. She also does studio vlogs on YouTube so be sure to check out what she’s doing there as well.
- Cheyenne Barton – an illustrator of whimsical designs with varying themes but all with a very happy undertone.
- Faire and Dough – wholesale selling platforms
- Previous Etsy Conversations podcast episodes – Ep. 284 with Lauren Keplinger and Ep.283 with Jennifer of Queen Custom Claws
- Stripe – online credit card processor
- Tailwind – scheduling tool for Pinterest (and Instagram)
- Skillshare – online educational learning platform
- Mailchimp – email service provider
Connect With Kelsey
- Etsy shop: Jo Lou Design
- Website: JoLouDesign.com
- Instagram: @ShopJoLou
- YouTube Channel: Kelsey Casteel