Etsy Conversations Podcast

Featuring inspiring interviews with Etsy (& some non-Etsy) shop owners

  • Podcast Episodes
  • Work With Me
  • Be My Guest
  • Etsy Q&A
  • About
  • Contact
You are here: Home / Podcast Episodes / 145 – Green Graves

145 – Green Graves

September 14, 2016

http://traffic.libsyn.com/etsyconvo/ECP-145GreenGraves.mp3

Podcast: Play in new window | Download

Madeline Stage runs the Etsy shop Green Graves and she has an intense passion for “giving a second life to abandoned materials and inspiring others to do the same.”

Madeline originally opened her shop in April 2014 and sells vintage products as well as a wide variety of handmade decor items, headbands, handbags, clothing, and digital, downloadable sewing patterns. She joins me on the podcast this week to share her story about how she began her business, the tools she has found to be most helpful to integrate different processes within her business, and how she is finding the time to run her Etsy shop while working in an office 4 days per week.

green graves etsy shop, madeline goheen, madeline stageMadeline has always had a passion for vintage and repurposed items and materials. She says that most of the products she creates and sells in her shop are from materials she has collected over the years because she didn’t have the heart to throw them away.

In our convo this week, Madeline shares her story about why she decided to start selling her crafts on Etsy and what goals she has in mind for the future of her shop. She explains why, although her shop opened in April 2015 and had products available for purchase, she kept that news a secret until October. Tune in to find out why… 😉

We talk about the baby steps she took early on to officially launch her business, such as registering as an LLC and getting her taxes in order. We talk about what type of marketing and social media platforms she uses to get her name and her products “out there” – to be seen by her potential customers.

We also talk about the various tools and programs Madeline uses to streamline different processes in her business which allow her enough time to not only create and grow her business, but also work outside of the home. She explains why she feels that even if her business reached a point where it was profitable enough for her to quit her job, she feels she would probably still either work or volunteer her time somewhere in order to connect and build relationships with others. …I love that she has such a practical view of the future!

Madeline shares the journey of how she began selling her products in other places as well, such as in a local consignment shop. Then we get into a discussion about her website, blog, and newsletter and how she is using her blog and newsletter to stay in touch with her customers, and why we believe that every online seller should grow their mailing list.

[bctt tweet=”Think abt what u want out of #Etsy. If u don’t know where u r going, u can’t really get there @GoheenDesigns” username=”ConvoMePodcast”]

Green Graves – Topics Discussed

  • Business promotion – Madeline shares what she is doing to promote her business and products offline, such as through sewing classes
  • Fashion designer vs. creative business owner
  • Discovering Etsy during college, but putting off starting business until several years later
  • Future aspirations and scaling the business
  • Developing a pricing strategy
  • Recommendations of resources and tools available and ones Madeline has incorporated into her business model
  • The inside scoop on what Madeline’s typical day is like and how she schedules and manages her time
  • The importance of networking, using social media, blogging, and mailing lists to connect with followers and customers
  • Starting a local Etsy Team/Meetup group and how doing so has helped her grow her business

GreenGraves – Resources Mentioned

  • IFTT app
  • Renae Christine’s IFTT Video – this was an email course Renae offered sometime last year but unfortunately I was unable to locate and share the video… 🙁
  • MailChimp Newsletter Service
  • MadMimi Newsletter Service
  • Etsy-preneurship: Everything You Need to Know to Turn Your Handmade Hobby into a Thriving Business (book) by Jason Malinak
  • Marmalead
  • Dropbox
  • Thrive membership group – by Jason Malinak

Madeline’s Etsy Shop Shout Outs

  • Lusicovi Creative – owned by Madeline’s friend and “business bestie,” Elisa who sells photography, fine art, and book cover designs
  • ReFind Originals – owned by Madeline’s friend and former employer, Anita who sells repurposed leather goods.

Best Ways to Reach Madeline

  • Etsy shop convo: Green Graves
  • Website: Goheen Designs
  • Social media: Instagram, Facebook, Twitter

Please take a minute to subscribe and leave an honest review of the podcast in iTunes and Stitcher. That really helps to get the word out about the show.

Connect With Me:

  • Twitter: Follow @ConvoMePodcast
  • Facebook Group: Etsy Conversations – This is where I’m connecting with you after the podcast. Lots of fun convos here too!
  • Facebook: Like the Etsy Conversations Podcast Facebook Page
  • Pinterest: Etsy Conversations Podcast
  • Instagram: @EtsyConvo
  • Google+: Etsy Conversations Podcast
  • Email: Use the Contact Form OR interview [at] convome [dot] com

For more help growing your Etsy-based business, check out these resources:


Filed Under: Podcast Episodes 2 Comments


Share 145 – Green Graves

Facebook Twitter Pinterest Google LinkedIn Email

As Featured In

etsy conversations podcast featured in business insider, etsy blog, social media marketing world, podcast magazine, and podcast movement

Support The Podcast

support the podcast

#1 Recommended Etsy Tool

Sale Samurai

Let’s Stay in Touch via Email!

Subscribe To The Podcast!

subscribe-itunes

Recommended Resources

Etsy to Shopify Migration
How To Sell On Instagram

Copyright © 2023 Etsy Conversations Podcast

The term "Etsy" is a registered trademark of Etsy, Inc. - This site is not affiliated with Etsy, Inc.

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. As an Amazon Associate, we earn from qualifying purchases.

Legal Stuff