Falling Into Etsy Success w/Chrissy Lane of Bloomers Trading Co

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Chrissy Lane runs the Etsy shop Bloomers Trading Co where she sells her handcrafted stylish garlands for modern events.

She specializes in wedding arch decor and floral table runners.

Chrissy prides herself in the time has dedicated to sourcing artificial floral materials that provide texture and color which give her faux garlands a “like-real” quality.

Topics Discussed

Chrissy unique Etsy shop creation story that started with a flower wall
Holiday prep for a two-season Etsy shop – logistics, inventory stocking, etc.
Benefits of running a limited product line Etsy shop
Pros and cons of Offsite Ads for her already-successful Etsy shop
Deciding when to make the leap into Etsy full time
Pivoting during a pandemic
Co-existing on Etsy in a niche fraught with not-for-profit shops and non-handmade mass-produced overseas manufacturers
And lots more…