Finding your niches sometimes doesn’t mean hours of keyword research and using multiple tools and endless hours of market research. For Tonya of Accented Glory her niche was right in front of her eyes everyday and in our conversation she shares how she landed on it and has grown an accessory and jewelry brand that gets featured in major publications.

From grappling with the idea that she’s an artist to having her designs featured and sold on home decor items in Target, Dorcas shares her Etsy journey. From dreaming of being a fashion designer to a stint in finance and now a thriving full-time career as an artist.

Whitney is a relatively new vintage seller who opened an Instagram shop in April 2021, after being furloughed then quitting her job as a nurse. She opened her Etsy shop – ThriftyWhitneyShop – in December 2021, and then launched her own website at thriftywhitney.com where she focuses on selling vintage home decor and textiles sourced from the Midwest.

Christina had a dream that she couldn’t ignore. Although it wasn’t easy, she quit her job and created Sari-Sari Storybooks where she publishes children’s books in the diverse languages of the Philippines.

Alison dreamt up Philanthropy Babe in 2019, and made the dream into a reality in January 2022 when she opened her Etsy shop – Nonprofit Fundraising. Philanthropy Babe is a creative project for and she uses her skill set and knowledge to help others make a positive impact on the world.