329 ~ Building a Business on Etsy Around Humor-Based Cancer Support w/Jessica Walker of FiveDotPost

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Jessica is building a business on Etsy around humor-based cancer support and filling a need in a space many people avoid.

In our conversation she shares candidly about the life experience that opened her eyes to this particular need, and it wasn’t a need to just start a business.

She started designing cards in 2017 after her husband was diagnosed with cancer. Her motto was “laughter is the best medicine” and her goal was to support the cancer community.

She grew her business, Better + Co., to include cards for all seasons and as of 2021, it has become Five Dot Post – both an Etsy shop and a website.

Her mission now is to keep you connected during the good, bad, and messy moments of life.

Topics Discussed:

Using humor to deal with heavy situations
Finding a gap in a market and figuring out how to niche down
Expanding into wholesale and retail/boutique stores
Selling on multiple platforms, pop-up shops, and craft/vendor shows
What works (and what doesn’t) in product photography and staging
Pros and cons of working with big retail outlets vs. boutique stores
Teaching others how to start a successful greeting card business from the ground up (Jessica’s course)
And more…

Jessica’s Etsy Shop ShoutOuts

BeckonJoy
Drawing a Blank Cards – run by Noelle where she sells her own hand-drawn clever, relatable cards and gifts for all occasions

My (Ijeoma’s) Etsy Shop ShoutOut

Deer Dawn Etsy – Dawn Shade connected with me on Instagram and recommended Jessica as my podcast guest. Yay! She also makes and sells greeting cards on Etsy as well her original art prints and other paper goods.