…It’s the spice of life and the key to keeping things fresh in your Etsy business too!
So today’s Etsy hot topics (just in my world… Not in the whole wide Etsy world… 😉 ) and my tips for selling on Etsy revolve around variety and avoiding from going stale.
Exhibit 1 – Social Media
So when it comes to social media how easy is it to just click on a button and tweet out a link to your latest posting or do the same thing and get it out on Facebook, Pinterest, Instagram, and wherever else you please?
It’s super duper easy… And that’s the problem!
Not so much the ease of it really, but more so that fact that it makes you (us) lazy. If your social media feeds are nothing but a running list of your new and/or old Etsy listings then folks might get bored with you. It’s tantamount to constantly shouting “See what I’m selling… See what I’m selling…” but not really connecting with any of the people who at some point decided you’d be an interesting person to follow.
Stop it… talk about other things every once in a while. No, you don’t have to get uncomfortably personal, nobody wants that anyway… It just gets awkward… But at least try to be helpful or even a bit more interesting in the midst of all that selling.
Ask folks questions, people like that? Ask for feedback… Ask for ideas… Share a tip…. Explain a technique…
Exhibit 2 – Color Variations
So I started collating a list of alternative ways to express colors and patterns that may be even more descriptive than the usual basic names. I am sharing these on Instagram and I even asked folks to add to the list.
Some buyers are searching for very specific items and sometimes they have a specific color in mind so it could benefit you to use more variations with color names in your descriptions and tags so that the chances of finding your listing are increased.
For instance, is that gemstone just “green” or could it be better described as moss, forest green, sherwood green, malachite, chartreuse, jade, lime or even sage green?
Exhibit 3 – Keywords & Search Terms
Do you sometimes struggle to fill up all 13 tags?
Get insight into what buyers are actually searching for. Get some ideas from the search suggestions in the Etsy search bar… And to appeal to an even broader searching public, use the suggestions from the Google search bar as well.
Yes, this might be a slightly unrefined method for getting keyword ideas, but it’s free and may help to get your “tag-juices” flowing 😉
So what do YOU think? How do you think you can mix things up in your Etsy shop and business to keep things interesting? Let me know in the Comments section below…
Check out some other posts in the “Tips for Selling on Etsy” series:
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