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You are here: Home / Podcast Episodes / 188 ~ Scaling a Yarn Business w/Jann Mouer of Handmade Howlin’ Cowls

188 ~ Scaling a Yarn Business w/Jann Mouer of Handmade Howlin’ Cowls

August 2, 2017

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etsy shop handmade howlin cowlsMaybe you’ve heard a story like this…

A seasoned “member” of Corporate America one day ends up out of the club… What to do?

It’s not typically the way or the most ideal circumstance a lot of us would choose to start a new business in but for a good number of people, it’s not a choice they had.

And that’s just the beginning of Jann’s story…

This week Jann and I discuss how she ended up starting her new handmade yarn business, an arm of which is her Etsy shop – Handmade Howlin Cowls. You can also find her ecommerce website at HandmadeHowlinCowls.com.

Jann is a fairly new seller, but she came on with a plan… After putting together her own destination wedding using Etsy, she understood the platform very well from a buyers’ perspective (and that alone gives any seller a solid basis for becoming a good seller, particularly in the customer service and product quality departments).

You’ll hear us discuss some of the following topics:

  • Challenges of creating one-of-a-kind (OOAK) products
  • Scaling a handmade business
  • Selling on different marketplaces as well as an independent ecommerce platform
  • Pricing formulas for handmade goods
  • Product photography… (And a possible business opportunity…?)
  • Getting paid as a handmade artisan & making a living wage from your craft
  • Planning for future product lines
  • …And so much more

Jann’s Etsy Shop Shoutout

  • opPAWtunity – this Etsy shop is run by Jann’s sister-in-law Gina! Hear all about how Gina has been a tremendous help to Jann along the way with her Etsy shop and please hop over to opPAWtunity and show her some EtsyConvo Podcast love 🙂

Resources Mentioned

  • Merch@Amazon – a great place to sell t-shirt designs if you’re a graphic artist or t-shirt designer
  • Handmade@Amazon – Amazon’s handmade marketplace and Etsy competitor (do check them out, don’t keep all your eggs in one basket)
  • Attention Getting – Etsy shop I once bought a monthly social media planning calendar from
  • Marmalead – SEO and keyword for Etsy research tool

Best Ways to Reach Jann

  • Email: Jann [at] HowlinCowls [dot] com
  • Etsy shop convo: Handmade Howlin Cowls
  • Social media: Instagram, Twitter, Facebook
  • Ecommerce website: HandmadeHowlinCowls.com

 

  • If you struggle to keep up with the Etsy Success emails (and other educational materials from Etsy), OR if you’ve fallen behind in going through the Seller Handbook…  
    • Then sit back, press play, and get caught up one recording at a time.
  • Get on the early notification list now at ConvoMe.com/ReadToMe and you’ll get notified by me once it launches.
  • When you sign up, you’ll get immediate access to the entire library of audio recordings not available on the free ConvoMe.com site or anywhere else…
    • Then stick around because I add new audio content to the library continuously.

etsy shop handmade howlin cowls

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  • Email: Use the Contact Form OR interview [at] convome [dot] com

For more help growing your Etsy-based business, check out these resources:


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