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Rich is a software engineer by day, a volunteer high school STEAM educator by night and in all the other times in-between, he runs his Etsy shop Zip Zap Craft Shack.
He sells eco-friendly, custom and personalized laser engraved wine charms, save the dates, dog/pet ID tags, games, and so much more.
Rich’s shop has a very interesting startup story which he shares in our conversation as well as how he’s using what he does on Etsy to enrich the lives of the kids he mentors.
- Rich’s strategy for creatively funding the mentorship program he’s involved in and helping his business at the same time
- Intricacies of running an eco-friendly and sustainable products store
- How to find partners in business that share your values with respect to the environment
- Branching out into new niches
- Transitioning from a robotics-based business to an Etsy-based business
- Figuring out social media strategies that work
- And lots more…
Rich’s Etsy Shop ShoutOut
- CraftingSuccs – run by Rich’s best friend Tiana where she sells her handmade succulent crafts like magnets, candles, etc.
- Rich’s Excel spreadsheet for calculating product prices
- Tailwind – social media scheduling tool for Facebook, Instagram, and Pinterest
- OneNote – part of the Microsoft Office Suite, this tool can be used to keep notes, documentation, etc.
- eRank – Etsy keyword research tool (eRank is popular; Sale Samurai is the tool I personally use and recommend, use code “etsyconversations” to get 20% off your subscription for life)
- Vela – Etsy listing editing tool
Connect With Rich
- Etsy shop: Zip Zap Craft Shack
- Email: Rich [at] ZipZapCraftShack [dot] com
- Instagram: @zipzapcraftshack