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Allison had to pivot due to the pandemic of 2020 and it turned out to be a good thing.
She has hit her stride running an Etsy shop inspired by nature, and with over 11,000 sales on Etsy she is now nurturing a business with an eye on the future.
In her Etsy shop NatureTats, Allison sells temporary tattoos that feature plants, animals, and things found in nature.
Topics Discussed:
- Getting inspiration from nature and building a business around that
- Figuring out professional packaging and finding the right balance between branding and letting your product shine
- What it’s like to sell a replenish-able fun item when hard times hit
- Time management and how Allison handles all the tasks involved in running her shop
- Social media marketing and product pricing strategy
- Running an independent ecommerce website
- Finding and hiring good employees
- Craft fairs and vendor events
- And much more…
Allison’s Etsy Shop ShoutOut
- Further Studio – this shop is run by Allison’s assistant Michelle where she sells her funky designs on apparel, accessories, and home decor items
Resources Mentioned:
- Trunk Inventory – inventory tracking program
- Mailchimp – email service provider
Connect With Allison
- Etsy shop: NatureTats
- Website: NatureTats.com
- Instagram: @naturetats
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Connect With Me:
- Instagram: @EtsyConversations
- Twitter: @ConvoMePodcast