Etsy Conversations Podcast

Featuring inspiring interviews with Etsy (& some non-Etsy) shop owners

You are here: Home / Podcast Episodes / 146 – Paper Bound Love

146 – Paper Bound Love

Podcast: Play in new window | Download

Planning for your wedding day can be stressful. There are so many things to consider >> What type of flowers to pick… Where to have the reception >> Which dress you love the most >> How to coordinate the colors of your bridesmaids dresses with the groom’s and his groomsmen party… Not to mention trying to find the perfect stationery to send out invitations, date cards, and engagement announcements!

etsy shop paper bound loveMy guest on the show today, Khin Johnson, runs the Etsy shop PaperBoundLove, and she recently had to go through all of the planning and prep-work for her big day two years ago. It was through this process, while creating her own wedding invitations, that she realized this is what she wanted to do for the rest of her life!

Khin graduated as an engineer in 2015, but following her passion and taking the advice and support of her husband, she decided to turn her graphic design skills toward the wedding planning industry. Before opening her wedding stationery shop on Etsy, she owned another shop where she sold crochet items.

After opening PaperBoundLove, she quickly learned how successful the business could be. In just three short months, her income grew to match the same amount she would have earned as an engineer – plus, she was doing something she loved and was passionate about!

That’s a great win-win!

Today, Khin and her husband run two Etsy shops together – Paper Bound Love and From Flora With Love. We talk about working with one’s spouse and how they divide the labor. Khin’s husband helps her with the marketing and advertising side of the business to allow her to focus more exclusively on the designing and creating. He’s been one of her biggest support systems throughout the launch and success of both shops and right now they are currently working to expand their businesses so that her husband can quit his job and help her with the shops on a full-time basis… Sounds like a folllow-up podcast episode in the making to me 😉

Khin and her husband live in Adelaide, Australia with her feline business partner, Panda. In our Etsy Convo, she shares some of her experiences throughout the course of her wedding stationery designing career, tips for other entrepreneurs wanting to get their feet wet in the wedding market, and provides powerful tips on tools she uses every day to help her grow her business and market her products.

[bctt tweet=”Research the mkt & do ur homework if u truly want 2 b successful in the #wedding niche @PaperBoundLove” username=”ConvoMePodcast”]

Paper Bound Love – Topics Discussed

  • Hear Khin’s beautifully romantic story of how she got started selling on Etsy
  • Listen to Khin’s explanation of what she is doing differently now with her two shops that has made such a huge impact on the successful outcome of her businesses compared to her first Etsy forays
  • Learn what one of the biggest challenges she has had to overcome as an entrepreneur has been and the steps she has taken to avoid it in the future
  • Dividing time between two Etsy shops
  • Being open to the international market and how that has helped improve and grow Khin’s online business
  • Marketing her products and the tools she uses to help her promote her Etsy shops

Paper Bound Love – Resources Mentioned

Khin’s Etsy Shop Shout Outs

  • Eindra With Love – Khin’s sister’s Etsy shop offering beautifully handmade scarves.

Best Ways to Reach Khin

Please take a minute to subscribe and leave an honest review of the podcast in iTunes and Stitcher. That really helps to get the word out about the show.

Connect With Me:

For more help growing your Etsy-based business, check out these resources:


We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. As an Amazon Associate, we earn from qualifying purchases. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.

Legal Stuff