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This episode features an interview with Etsy shop owner Rayne of Kitty Witch Perfumery.
Rayne shares a lot of useful information not only for those in the beggining stages of launching a store but also for those who are considering (or on the verge of) becoming independent creative-preneurs.
In this interview, the discussion includes everything from the importance of marketing with a story, to identifying a target market; from how to create a unique look for your labels and brand, to how to find a niche market AND how to then compete in your market…and succeed!
Bonus… the perfumed secrets of Cleopatra, the three wisemen, and the lore of femininity in ancient times.
PS: please note that there’s some mildly adult dialogue in this interview 🙂
You can find more information, shop for Kitty Witch Perfumery products, and connect with Rayne using the links below:
Etsy shop: KittyWitchPerfumery
As well as on Facebook and Tumblr
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