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Dan Safkow has successfully made the transition from corporate marketing to a full-time ecommerce career in the handmade industry.
After spending more than 20 years working with marketing and promotional agencies serving clients like HBO, Disney, and Panasonic, Dan has created a business for himself selling one-of-a-kind laser-engraved phone cases and other bamboo/wood products in his Etsy shop iMakeTheCase.
Unlike most Etsy sellers, Dan considers himself a “creative marketer” more than an artist and in our conversation you’ll hear exactly why he holds this philosophy and how it has helped to shape and direct the success he has found on Etsy.
This is a very exciting conversation because Dan shares lots of marketing tips and tools for increasing views and shares of your Etsy shop and the items you sell, as well valuable information about outsourcing – how he uses it to help him be more productive and, yes, more profitable too!
If you have an iPhone or Samsung Galaxy, I can almost guarantee that you’ll find a case in Dan’s iMakeTheCase shop that just screams your name, and if you do, Dan has graciously offered all podcast listeners $5.00 off any purchase if you use the coupon code “CONVO” at checkout 🙂 Thank you Dan!
The best way to reach Dan is through his Etsy shop – iMakeTheCase. You can also check out the iMakeTheCase Facebook page and his website iMakeTheCase.com.
Other resources mentioned in this episode:
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