Have you heard of Fund on Etsy…? About a year ago I had a guest on the podcast, actually I had her on twice – Heather Davis of the Etsy shop Vadis Artist and she was doing some very interesting and unique things with her Etsy business.
She was testing out, at different times, the pop-up shop model as well as crowdfunding for a new product line she was developing.
You can hop over and listen to both of these convos to get caught up with those convos… Her experience is the impetus for this post (even though it’s been quite a long time coming).
After my conversation with Heather I had intended to put together a list of the tips she shared regarding how to go about running a crowdfunding campaign for your Etsy shop or rather, a new product line. Mind you, this was way before the advent of Fund On Etsy.
As of this writing, Fund On Etsy is still classified as a pilot program and participants were selected by Etsy. So… If you weren’t one of the chosen few then these tips on running your own crowdfunding campaign for your Etsy shop on one of the other traditional crowdfunding websites like Kickstarter or Indiegogo might be of interest to you.
Please note: this post is NOT a “How To Run A Crowdfunding Campaign” post, it really is a collection of tips and takeaways from Heather’s experience (which are long overdue from me) 😉
Tips For Running Your Own Traditional Crowdfunding Campaign for a New Etsy Product Line
- Promotion of your campaign (on social media, blogging, as well as offline) helps to determine where you show up in the search results on the crowdfunding website
- Effective promotion methods include popular blogs, social media, providing frequent progress updates, Etsy Conversations Podcast (okay, she did say this… 🙂 )
- The percentage of your goal that you raise is the biggest determining factor in where you show up in search results on the crowdfunding site i.e. the more money you raise, the higher you’ll rank in search results
- Make a video that demonstrates what you’ll be doing
Have you ever run a crowdfunding campaign for a new product line? If so, please feel free to share your experience and tips in the comments section below.
Connect With Me:
- Twitter: Follow @ConvoMePodcast
- Facebook Group: Etsy Conversations – This is where I’m connecting with you after the podcast. Lots of fun convos here too!
- Facebook: Like the Etsy Conversations Podcast Facebook Page
- Pinterest: Etsy Conversations Podcast
- Instagram: EtsyConvo
- Google+: Etsy Conversations Podcast
- Email: Use the Contact Form OR interview [at] convome [dot] com